You can credit success to consistent branding.

When Central Federal Bank became CFBank after 110 years, everything from credit cards to the annual report needed a fresh, coordinated look. We provided it, applying a consistent corporate voice and design aesthetic across paper, plastic and digital mediums. Consistency is always the key to effective branding, whether creating a new brand or bringing new life to an established one. In this case, it was even more critical because the bank expanded into new markets and onto the Internet at the same time that it took on its new brand. Quite successfully, we might add.