Direct mail keeps customers flowing, opens new market.

Hastings Water Works was invisible to prospects. We said, put time on your side. Pool openings and closings are two times when pool realities hit pool owners like a water balloon. Our boldly colorful direct-mail campaign made the most of those times. Sales tripled. In fact, the campaign was cut back the next year, due to a joyous excess of business. Then the company expanded to an entirely new region. And used direct mail successfully again.  Said owner Dave Hastings, "Kleidon’s advice was right on target. We are meeting all projections. You guys are truly part of our success."