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Kleidon hires public relations intern Thomas Marzella (l) and design intern Steve Govern (r).
Kleidon welcomes design and public relations interns
Kleidon & Associates has hired two interns – Steve Govern and Thomas Marzella – to assist with design work, strategy and copywriting for on-going client projects.
Govern, a graphic design intern, will be applying his education to the design of corporate identities, websites, banners, invitations and various other projects. He is currently enrolled in The University of Akron-Myers School of Art program and is involved with design x nine, a selective senior design studio.
Marzella, a senior at Miami University, will be graduating this December with bachelor degrees in English literature and marketing. He is involved with Pi Sigma Epsilon Marketing Fraternity and Highwire Brand Studio, a branding practicum.
Kleidon teams with Cuyahoga Valley National Park for remarkable results
The Cuyahoga Valley National Park’s (CVNP) first annual Topography event was held Saturday, June 19 at the Virginia Kendall park and drew a surprising number of guests. Expecting to have about 350 attendees, the Topography event planners were pleased when almost 100 more people than anticipated reserved a spot.
Kleidon & Associates designed the save-the-date postcard, e-mail blast, invitation, program, ads and banners for Topography. One donation was made toward the event from an individual who could not attend but “simply liked the invitation.” All proceeds from the event support the CVNP’s Trails Forever Legacy Fund.
LeBron James receives important endorsement from Kleidon
Basketball phenom and two-time most valuable player of the NBA LeBron James has officially gotten the recommendation from Kleidon & Associates to remain with the Cleveland Cavaliers. The endorsement from Kleidon as the geographically closest marketing agency to James’ Akron residence will undoubtedly have a significant impact on his upcoming decision.
Several members of the Kleidon staff attended the rally at InfoCision Stadium on Saturday to help persuade James to stay an Ohioan. Public relations director Kurt Kleidon attended the event and said, “I can’t be certain, but I think LeBron mouthed, ‘Thank you, Kleidon,’ while addressing the fans.”
Kleidon’s recommendation comes only a few weeks after a wordless exchange at the gym between James and Tim Klinger, creative director at Kleidon. “I could tell that he wanted to ask about our decision,” said Klinger, “but it was too early to tip our hand. Yes, it was an awkward moment.”
Kleidon’s creative director accepts national awards in Orlando
Tim Klinger, creative director at Kleidon & Associates and president of the American Advertising Federation-Akron, attended the AAF National Convention in Orlando to accept two awards for the AAF-Akron chapter. The local advertising club was awarded first place for Communications and second place for Club Operations.
Klinger has served as the AAF-Akron president for the past two years. Previous to this position, he served as the club’s ADDY award chair for three years.
AAF Akron president Tim Klinger (l) presents an Addy award to Kleidon & Associates graphic designer Rosella Groves (r).
Kleidon Wins Three ADDY Awards for Websites, Open House Announcement
Creative work by Kleidon designers and writers was recognized by the Akron Chapter of the American Advertising Federation with three Silver ADDY awards at the awards presentation held at the Akron Urban League on March 5. The competition was judged by senior marketing professionals from Washington, D.C., Des Moines, Iowa, and Roanoke, Va.
Kleidon’s new ADDYs include two new consumer-products websites, for Luxe Cabinetry of Temecula, California, and Mid’s Pasta Sauces of Navarre, Ohio, and an event invitation for Mullet Cabinet of Millersburg, Ohio.
Congratulations to all the Akron winners, and thanks to our wonderful clients for the opportunity to work on such cool projects!
That’s not all! Ben Franklin Award Comes in the Door
Kleidon and Star Printing recently won a Silver Benjamin Franklin Award from the Northeast Ohio Craftsmen Club, for the pocket folder we created for our client TTR Shipping.
Klinger judges Ad Club of Western Massachusetts
Kleidon's creative director, Tim Klinger, recently spent two days in Springfield, MA, judging the local AAF club's ADDY Awards. "Judging an ADDY competition is always an honor and it allows me to get a good sense of what's going on in the advertising world," Klinger says. His fellow judges were Emily Dorr of Jean Peterson Design in Frederick, MD and John Topacio of Euro RSCG Chicago.
Kleidon increases ad services through national network
Kleidon & Associates is one of nine marketing communications agencies nationwide providing services collaboratively, increasing the range of services available to their local clients. The group, called the Alliance of Marketing Communications Agencies, (AMCA) recently launched a website at www.amcagroup.com to showcase their full range of industry experience and services.
"I am pleased to bring an increased level of expertise from nine agencies to our clients through our affiliation with AMCA," said agency principal Kurt Kleidon.
AMCA is an invitation-only network of firms in public relations, marketing communications and advertising, including web marketing and development, social media and traditional media. Founded in 2000, AMCA meets every six months to hear leading thinkers in the field, share best practices and learn from each other. With the launch of the new website, the agencies in the network are collaborating to offer more expertise and depth of service to a wider range of clients.
Kleidon applauds JDM Structures for work in Haiti
JDM Structures, a builder of various-sized barns and homes, recently teamed up with the Houses for Haiti project, aimed at providing temporary living units for Haitians displaced by the January earthquake.
The structures provided by the Berlin, Ohio, company are prefabricated units, and representative from Houses for Haiti will be traveling to Haiti to help assemble the homes. The first round of efforts by Houses for Haiti will provide 52 houses.
Kleidon & Associates is JDM Structures’ marketing agency, a partnership that Kleidon deeply respects, especially after hearing about JDM’s work on this project. “This is no small contribution by JDM,” said Kleidon & Associates president and CEO Dennis Kleidon. “These homes will have a significant impact on the lives and future of many Haitians. We are proud to work with a company that has made such a gracious gesture.”
JDM's work on the Houses for Haiti project was featured on WKYC in Cleveland, featured above.
Students view samples of our work in the main conference room.
Kleidon opens its doors to curious students and professionals
Kleidon and Associates hosted nearly 100 guests at our agency open house on November 6 — part of the second annual AAF Akron Agency Open House of advertising and marketing firms in West Akron. The Friday evening tour gave participants visits to five west-side agencies, and we were happy to be one of those. Over three hours, advertising and marketing professionals and students visited our offices, met our staff and viewed samples of our work. We saw old friends and made new ones. We also talked with students from the University of Akron, Kent State University and Cleveland State University about our variety of work for our wonderful clients.
Kleidon and Associates is a proud supporter of the American Advertising Federation, and our creative director, Tim Klinger, is president of the Akron chapter.
AFGA president Tim Klinger (l) presents an Addy award to Kleidon & Associates graphic designer Rosella Groves (r).
Kleidon receives four marketing awards
During the annual Addy Recognition Ceremony held Feb. 20, Kleidon & Associates, a family-owned business in Bath, was recognized by the Advertising Federation of Greater Akron for four projects completed in 2008. The competition was judged by marketing professionals from Erie, Pa.; Memphis, Tenn.; and New York, N.Y.
Taking the gold Addy, was a brochure for Rockwood Door & Millwork of Millersburg, Ohio. This piece will be entered into the district competition, which determines the pieces that will compete nationally.
Two silver Addy awards were given to a poster and campaign promoting the Boy Scouts of America’s Learning for Life Conference Series, which focused on the theme of promoting positive classroom behavior. The creative work done for this project was donated by Kleidon & Associates.
A third silver Addy was awarded to a brochure for the Arts & Quilts of Amish Country. This brochure, done for the Holmes County Tourism Council, features information and images from the artists and art galleries of Ohio’s Amish Country.
All of this year’s Addy award winners were presented by Tim Klinger, 2008-2009 president of the Advertising Federation of Greater Akron and Kleidon & Associates’ creative director.
Diana Lueptow joins Kleidon
Kleidon and Associates is pleased to announce the addition of Diana Lueptow, APR, to its staff as director of strategic communications. Lueptow comes to Kleidon and Associates from the Ohio public relations firm Edward Howard, where she was senior vice president. As director of strategic communications, Lueptow will develop and implement strategies to meet the marketing, branding and reputation needs of Kleidon clients. She will also contribute print and online editing, editorial strategy and copywriting to both Kleidon companies: Kleidon and Associates and Kleidon Publishing. She is a longtime Akron resident.
Lueptow’s experience includes more than 25 years in marketing communication, strategic branding, advertising, consulting, public relations and corporate communication. At Edward Howard she directed work for a variety of clients in professional services, not-for-profit, healthcare, financial services and consumer product accounts. She has been public relations manager at Progressive, senior manager in management consulting at Ernst & Young, and director of public relations at Revco Drug Stores.
Tim Klinger to Lead the Advertising Federation of Greater Akron
As president, Klinger is responsible for providing active leadership, presiding over board meetings, and overseeing all activities of the AFGA. This includes the annual AFGA ADDY Awards, membership, events/programs and education.
Klinger brings a wealth of industry and Federation experience to this presidential position. His background consists of more than 25 years in advertising — the past 13 with Kleidon & Associates — as well as four years as a dedicated AFGA board member. His previous AFGA roles include two years as AFGA vice president and ADDY co-chair. "I appreciate the opportunity to carry on the impressive work of Bob Piks as AFGA president," says Klinger, "and look forward to guiding the club toward increased growth and participation."
The AFGA is a local organization comprised of professionals in advertising, marketing, public service and related fields. Founded as the Advertising Club of Akron in 1945, the AFGA is committed to providing continued education, professional networking and scholastic programs, as well as promoting recognition of the economic and social value of advertising as an industry. The AFGA is a chapter of the American Advertising Federation (AAF).