Why social media and content marketing?
Storytelling is important to all brands right now. The message (content) and delivery (social media) allows for complete storytelling freedom with words, graphics, videos, polls—you name it.

Which industries?
We are seeing significant investment among B2B companies in this area. Kleidon has developed a one-of-a-kind LinkedIn program that is changing the way salespeople do business.

Cool factor?
Absolutely, if it is done right.

Cost efficient?
Plan on an annual budget of $30,000-$60,000 to create a consistent and well-targeted story.

Pro Tip: Social media “experts” are everywhere these days. Look for someone with a solid background in public relations that is supported by a great graphics/video team.