Why email marketing?
It works. We have seen more consistent action from email marketing as an outreach tool than any other tactic.
Which industries?
It can work with any industry, but building a great email list needs to be a part of your strategy.
Cool factor?
Email marketing is nothing new. To make it cool, have your agency design it in such a way that it catches attention.
Cost efficient?
Very.
Pro Tip: Writing great subject lines is key to email marketing. Make sure you have an expert writer on your team for this tactic.