Why event marketing?
We all need face time with our clients, prospects and constituents. This can be as simple as an open house or client appreciation event.

Which industries?
It can apply to all, if done right.

Cool factor?
We have worked with a client that brought in sports stars such as Cal Ripken, Jr., and Mike Singletary, which was a cool experience for guests. We have also seen a packed room that wanted to learn about social security from one of the country’s experts on the subject. It doesn’t have to be cool, but it has to be worthwhile.

Cost efficient?
Mid-range. Get ready for the caps lock button: DO NOT PLAN A CHEAP EVENT. We have seen it happen. It backfires. Every time.

Pro Tip: Always have a great takeaway that carries your brand.