Why website tune ups?
Many “nice” websites are getting 3-5 years old in their current iteration and have not been changed since they launched. Just like a favorite pair of shoes, sometimes you need to apply polish.
Which industries?
All.
Cool factor?
You always want to look cool when you refresh your materials.
Cost efficient?
Absolutely, especially when compared to a completely new website.
Pro Tip: Schedule this 3-4 times per year. Just a little change can make a site look brand new.