When a 100+-year-old Fortune 500 company rebrands, it needs to go through the proper steps to get it right. Kara Buckler was one of the leaders behind the new rebrand for J.M. Smucker, and she describes what their process was like to make it happen. Be sure to check out additional episodes here!

J.M. Smucker Brand Launch Video

A New Day at The J.M. Smucker Co. from JM Smucker on Vimeo.

News Channel 5 Media Coverage of Rebrand

More Information about the J.M. Smucker Company

https://bit.ly/35gsUnn