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marketing success for animal shelters

a marketing approach that saves you time and money

Animal shelters and Humane Societies do amazing work in our communities. And many of them struggle with similar challenges:

  • Shelters at capacity with not enough adoptions to keep up with intake.
  • Donor fatigue and keeping up the donor relations that is necessary to match your shelter’s overhead, facility and staff costs.
  • Limited time and resources to devote to awareness and education about the organization’s services.

Ohio’s own Kleidon & Associates has developed a successful, proven plan for using marketing and communications tools to help animal shelters improve sustainability and provide a better future for more pets. Our playbook uses strategic social media tactics to reach targeted audiences who are likely to take actions that match what your organization needs—both immediately and long term.

The playbook solutions fit your shelter’s specific needs. The tactics are customizable to run alongside your current marketing or development team—or fill in for an open position for less than it would cost to replace with fulltime staff.

how can your shelter improve?

Kleidon is committed to bringing smart marketing communication plans to as many animal shelters as possible. Most have room to optimize their efforts. Request a free one-page evaluation of your organization’s marketing toolkit status.

Request a free evaluation
Proven Results
+45%

Increase in foster families

+24%

Adoption of juvenile & adult dogs

170%

Increase in food donations

$1 mm

Monetary donation growth

156%

More donors over 3-years

Using Digital Marketing to Keep Adoptions Flowing

The number one goal for all animal shelters is to find safe, permanent homes for as many of their animals as quickly as possible. With a constant rotation of animals at the shelter, matching up new cats and dogs to owners can be a never-ending challenge.

Kleidon took on the challenge for the Humane Society of Summit County, where finding adoption and foster families was a constant challenge. Through regular social media and email marketing with messages that kept viewers interested, we were able to help increase the number of foster families by nearly 50% and drive an increase in adoptions.

HSSC - Cool Cats and Hot Dogs
Finding Untapped Audiences for Raising Money

Cash is king. As experts in fundraising communications, we set expectations and guide the campaign to ensure a successful return on investment. In 2023, we led a five-day capital campaign that raised 19x the cost to run the campaign—a major win!

Not all donations come in the form of cash, however. It is important to find the right balance when requesting support from your audiences.

With the right messaging cadence, our efforts have resulted in piles of donations arriving at our client’s front door. Items like food ordered directly online, animal toys and bedding materials have come in droves.

Putting your Mission in the Headlights

With the right approach, you can educate your audience while asking for their support. Set your organization as local experts to help adopting and fostering families get started on the right foot. Guide the best practices to neutering, vaccines and integration with other pets. A well-crafted marketing effort can also help bring the right people to your team. Whether you are looking to hire staff or add to your volunteer corps, Kleidon helps you get the right people on the bus.

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