When a 100+-year-old Fortune 500 company rebrands, it needs to go through the proper steps to get it right. Kara Buckler was one of the leaders behind the new rebrand for J.M. Smucker, and she describes what their process was like to make it happen....
“Three for Three: A Closer Look” is a bonus series featuring Matt Hogan and Kurt Kleidon as they dive deep into the most important topics in the marketing industry. With the importance of inclusivity growing by the day, Kurt and Matt look into the importance...
"Three for Three Mini" is a short series featuring Matt Hogan and Kurt Kleidon as they talk marketing news, positivity, and their best guesses at the future of their industry. This week, Matt and Kurt sit down to talk about digital ad spending, the ALS...
What is Augmented Reality (AR)? During the Summer of 2016, Niantic, a US based app developer, captured the attention of the world with the release of Pokemon Go. This mobile game not only took over every newsfeed in the world, it also put Augmented Reality (AR)...
JMC Brands is a digital-first, omnichannel marketing solutions agency that is fully managed so clients can have better tools to help run better campaigns. JMC's President, Roy Browning, discusses tips on how to build your brand the right way. Be sure to check out additional...
"Three for Three Mini" is a short series featuring Matt Hogan and Kurt Kleidon as they talk marketing news, positivity, and their best guesses at the future of their industry. This week, Matt and Kurt sit down to talk about Walmart+ and the company's recent...
“Three for Three: A Closer Look” is a bonus series featuring Matt Hogan and Kurt Kleidon as they dive deep into the most important topics in the marketing industry. As new statistics for marketers pop up, this week we take a look at the problem...
The Bounce Innovation Hub is a collaborative workspace and entrepreneur resource in Akron, Ohio. Bounce's CMO Jeanine Black talks about how startups can maximize their time and efforts with the help of a place like Bounce. Be sure to check out additional episodes here! ...
Staying Relevant at a Million Miles a Minute Why are companies like Mastercard, Zara, Slack, and Dropbox popping up in news stories across the internet as of late? Here's a hint, it's not what you might expect. These companies have been all over the news lately...
"Three for Three: A Closer Look" is a bonus series featuring Matt Hogan and Kurt Kleidon as they dive deep into the most important topics in the marketing industry. This week, Kurt discusses the importance of making your social media channels accessible and tips to...