Why Brand Design and Positioning? We have seen many clients launch a new product or service this year, which always requires brand development. Positioning is more important that ever. Customers want to know what you stand for, beyond what you are selling. Which industries? All. Cool factor? Maybe not “cool,”...
Why digital advertising? We can target our efforts to minimize wasted reach in ways that were never possible before. Which industries? As a whole, digital advertising can apply to any industry, but the exact tactic varies when it comes to the details. Get professional advice on a strategy...
Why website tune ups? Many “nice” websites are getting 3-5 years old in their current iteration and have not been changed since they launched. Just like a favorite pair of shoes, sometimes you need to apply polish. Which industries? All. Cool factor? You always want to look cool when you...
Why event marketing? We all need face time with our clients, prospects and constituents. This can be as simple as an open house or client appreciation event. Which industries? It can apply to all, if done right. Cool factor? We have worked with a client that brought in sports stars...
Why reporting? No campaign or website is perfect from the start. Reporting allows agencies like Kleidon to combine individual research with creative solutions. And that creates results. Which industries? Do you have a website? If yes, it applies to you. Cool factor? Sorry, but no. But true marketing professionals geek...
Why email marketing? It works. We have seen more consistent action from email marketing as an outreach tool than any other tactic. Which industries? It can work with any industry, but building a great email list needs to be a part of your strategy. Cool factor? Email marketing is nothing...
Why social media and content marketing? Storytelling is important to all brands right now. The message (content) and delivery (social media) allows for complete storytelling freedom with words, graphics, videos, polls—you name it. Which industries? We are seeing significant investment among B2B companies in this area. Kleidon has...
Why new websites, microsites and landing pages? If your website is 7+ years old, your business has probably changed enough to warrant a new set of messaging, imagery, programming and mobile functionality. Microsites are being used to feature a new product or service and target it to...
Marketing communications agency Kleidon & Associates was awarded the best internship at a small company in Northeast Ohio by the Northern Ohio Council on Higher Education at an award ceremony in Cleveland in April. The company was among four other finalists as selected by a...
Earlier this year, we were honored to have received four design and marketing awards in the AAF-Akron ADDY awards. Our team won a gold award for a bottle label design for Ampersanta Ale. We also received three silver ADDY awards for the Greater Akron Chamber’s...