Your brand is everything. Is it optimized? Kleidon puts your brand to the test with grades
and reviews of your current brand elements. You receive a report that highlights the priority areas for improvement.
Brand Audit Package
Who is a Brand Audit good for?
Existing brands: Companies should evaluate the effectiveness of their brands every 4-5 years.
New brands: Need a second opinion on that brand design you just had done? This is the perfect unbiased opinion.
Family-owned Brands: When the family’s name is incorporated is a part of the business, is it an asset or a detriment? We help you figure that out.
What Does Kleidon Evaluate?
Visual Elements
- Grades for logo design, colors and fonts
- Lockup review
- Review: does your brand match your message?
Consistency
- Cross-platform digital review
- Style guide review
- Printed / traditional material review
Verbal Elements
- Grades for Mission Statement & Tagline
- Review: Elevator speech, vision statement, value statement
- Specialty statement review: DEI, fair trade, privacy
Market Evaluation
- Competitor comparison
- Review: does your brand meet customer expectations?
- Parent brand vs. sub brand comparison