Christopher Spradlin shares his experience in web development along with three tips that you need to be aware of in website design and development in today’s era. The episode wraps up with the AI Tagline Test. We ask AI to come up with a new tagline...
Bruce McMeekin shares three essential tips about how to use direct marketing in a digital era, why it can be one of your most profitable lead generation tools and how it is one of the more environmentally sustainable marketing practices. Connect with Bruce McMeekin on the...
Lori Highby is the CEO and founder of Keystone Click and an expert in the various ways you can use SEO to make a significant impact in your marketing efforts. Connect with Lori Highby on the following platforms: Keystone Click website LinkedIn Be sure to check out additional episodes...
Having a strong social media presence is one thing; optimizing it for what your audience wants takes it to the next level. Kurt talks with Meghan Meeker in this episode about how to use your customer’s buying habits to make the most of your social...
Patrick Hardy is the president of Hytropy, a company that helps other companies plan and prepare for all types of disasters. Hardy shares three tips on how business leaders can think about potential disasters and create plans so that they don't turn into catastrophes. Connect with...
Building a meaningful marketing plan from the ground up is no easy feat. In this episode, Kurt talks with Brand Pollinators, Kate Fosson and Channing Salava, about the building blocks that are essential to developing impactful marketing strategies and generating sustainable business growth. Connect with Brand...
Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand. Connect with Tyra on the following...
Staying Relevant at a Million Miles a Minute Why are companies like Mastercard, Zara, Slack, and Dropbox popping up in news stories across the internet as of late? Here's a hint, it's not what you might expect. These companies have been all over the news lately...
Why Brand Design and Positioning? We have seen many clients launch a new product or service this year, which always requires brand development. Positioning is more important that ever. Customers want to know what you stand for, beyond what you are selling. Which industries? All. Cool factor? Maybe not “cool,”...
Eight months ago, national restaurateur Tom Ingersoll called on Kleidon to help brand a new Mexican restaurant in Kent. The concept was exciting: a fast-casual burrito, taco and fresh salsa joint, bright colors, loud music. And it needed a name. In October, Fresco Mexican Grill &...