Why Brand Design and Positioning? We have seen many clients launch a new product or service this year, which always requires brand development. Positioning is more important that ever. Customers want to know what you stand for, beyond what you are selling. Which industries? All. Cool factor? Maybe not “cool,”...
Why website tune ups? Many “nice” websites are getting 3-5 years old in their current iteration and have not been changed since they launched. Just like a favorite pair of shoes, sometimes you need to apply polish. Which industries? All. Cool factor? You always want to look cool when you...
Why event marketing? We all need face time with our clients, prospects and constituents. This can be as simple as an open house or client appreciation event. Which industries? It can apply to all, if done right. Cool factor? We have worked with a client that brought in sports stars...
What is the Akron Story? How do we tell it simply and vividly? What makes our region special and memorable? Such questions drove the creation of EXP Greater Akron, an exciting new website that presents the “value proposition” for the Greater Akron region. This toolkit of...
At the 2019 ADDY awards ceremony, the Kleidon team took “choice” honors, winning two out of the three Judge’s Choice awards. The honor was thanks to the Buggy Trail campaign, which featured the illustrations of Dave Szalay. Buggy Trail also won a gold ADDY award and...