Having a strong social media presence is one thing; optimizing it for what your audience wants takes it to the next level. Kurt talks with Meghan Meeker in this episode about how to use your customer’s buying habits to make the most of your social...
Patrick Hardy is the president of Hytropy, a company that helps other companies plan and prepare for all types of disasters. Hardy shares three tips on how business leaders can think about potential disasters and create plans so that they don't turn into catastrophes. Connect with...
I was asked recently to serve on a panelist for a Public Relations Society of America webinar on social media trends. As a writer and a communicator, I offered my expertise on the topic of Artificial Intelligence (AI) and how it can impact marketing efforts. Our...
Building a meaningful marketing plan from the ground up is no easy feat. In this episode, Kurt talks with Brand Pollinators, Kate Fosson and Channing Salava, about the building blocks that are essential to developing impactful marketing strategies and generating sustainable business growth. Connect with Brand...
Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand. Connect with Tyra on the following...
Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward. Show notes Connect with Tyra on the following...
Data is a significant component of current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you're falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding and hiring. Show...
With 2020 coming to a close, marketing trends are pointing to a change in social media advertising for particular audiences. Kurt and Matt take a closer look at how to market to baby boomers on social media in 2021. Check out more episodes here...
“Three for Three: A Closer Look” is a bonus series featuring Matt Hogan and Kurt Kleidon as they dive deep into the most important topics in the marketing industry. With the impact of COVID-19 on small businesses growing, Kurt and Matt look into the steps...
“Three for Three: A Closer Look” is a bonus series featuring Matt Hogan and Kurt Kleidon as they dive deep into the most important topics in the marketing industry. With the importance of inclusivity growing by the day, Kurt and Matt look into the importance...