I was asked recently to serve on a panelist for a Public Relations Society of America webinar on social media trends. As a writer and a communicator, I offered my expertise on the topic of Artificial Intelligence (AI) and how it can impact marketing efforts. Our...
"Three for Three: A Closer Look" is a bonus series featuring Matt Hogan and Kurt Kleidon as they dive deep into the most important topics in the marketing industry. This week, Kurt discusses the importance of making your social media channels accessible and tips to...
The Importance of Trade Shows 2020 has changed the way we do just about everything. From our interactions with friends and family to the way we do business, life as we know it has changed. While some industries were able to adapt and find success, a...
A Success Story While the world has waited at home the past several months and many companies are locked down, there is one particular industry that is continuing to flourish both in in-person sales and online: food brands. In some cases the reasoning has been obvious. During...
Popeyes Chicken, known across the globe for serving up spicy fried chicken and biscuits, released their take on a chicken sandwich back in August, 2019 to compete directly with the popular sandwiches served at Chick-Fil-A. The sandwich, which can be ordered in either the classic...
Why digital advertising? We can target our efforts to minimize wasted reach in ways that were never possible before. Which industries? As a whole, digital advertising can apply to any industry, but the exact tactic varies when it comes to the details. Get professional advice on a strategy...
Why social media and content marketing? Storytelling is important to all brands right now. The message (content) and delivery (social media) allows for complete storytelling freedom with words, graphics, videos, polls—you name it. Which industries? We are seeing significant investment among B2B companies in this area. Kleidon has...