The Truth About Websites in 2025
Understanding Website Optimization in the Modern Era WARNING! This is the article that you might not want to read...
Websites
January 31, 2024
Podcast Episode Launch: Lessons Learned as a Content Creator with Josh McCutcheon
Host Kurt Kleidon speaks with social media content creator Josh McCutcheon about the lessons he has learned about how to approach content development and optimizing for different platforms. If you need help getting your digital assets in order, Kleidon can help. Contact Kurt at kurt@kleidon.com or...
December 28, 2023
Podcast Episode Launch: Three Digital Assets You Need To Have Secured
Before you start to think about marketing, it is crucial to make sure you have your digital assets in order. This can be a small or huge list depending on the size of your company. In this short and sweet episode, we highlight the three...
July 21, 2020
Yes or No to Live Chat for your Business? Read this first.
With reduced in-person interactions, we are seeing more and more organizations integrate live chat on their websites to help answer customer inquiries on the spot. Live chat is a great feature for any for-profit or non-profit, but only with the proper preparation. Fate favors those...
July 23, 2019
Marketing Trends in 2019, Mid-Year Report: #6 Website tune ups
Why website tune ups? Many “nice” websites are getting 3-5 years old in their current iteration and have not been changed since they launched. Just like a favorite pair of shoes, sometimes you need to apply polish. Which industries? All. Cool factor? You always want to look cool when you...
July 18, 2019
Marketing Trends in 2019, Mid-Year Report: #1 New website development & microsites
Why new websites, microsites and landing pages? If your website is 7+ years old, your business has probably changed enough to warrant a new set of messaging, imagery, programming and mobile functionality. Microsites are being used to feature a new product or service and target it to...
June 13, 2019
EXP Helps Newcomers and Residents Explore Greater Akron
What is the Akron Story? How do we tell it simply and vividly? What makes our region special and memorable? Such questions drove the creation of EXP Greater Akron, an exciting new website that presents the “value proposition” for the Greater Akron region. This toolkit of...
February 1, 2013
Getting Fresh with Fresco
Eight months ago, national restaurateur Tom Ingersoll called on Kleidon to help brand a new Mexican restaurant in Kent. The concept was exciting: a fast-casual burrito, taco and fresh salsa joint, bright colors, loud music. And it needed a name. In October, Fresco Mexican Grill &...