Host Kurt Kleidon speaks with social media content creator Josh McCutcheon about the lessons he has learned about how to approach content development and optimizing for different platforms. If you need help getting your digital assets in order, Kleidon can help. Contact Kurt at kurt@kleidon.com or...
Before you start to think about marketing, it is crucial to make sure you have your digital assets in order. This can be a small or huge list depending on the size of your company. In this short and sweet episode, we highlight the three...
With reduced in-person interactions, we are seeing more and more organizations integrate live chat on their websites to help answer customer inquiries on the spot. Live chat is a great feature for any for-profit or non-profit, but only with the proper preparation. Fate favors those...
Why website tune ups? Many “nice” websites are getting 3-5 years old in their current iteration and have not been changed since they launched. Just like a favorite pair of shoes, sometimes you need to apply polish. Which industries? All. Cool factor? You always want to look cool when you...
Why new websites, microsites and landing pages? If your website is 7+ years old, your business has probably changed enough to warrant a new set of messaging, imagery, programming and mobile functionality. Microsites are being used to feature a new product or service and target it to...
What is the Akron Story? How do we tell it simply and vividly? What makes our region special and memorable? Such questions drove the creation of EXP Greater Akron, an exciting new website that presents the “value proposition” for the Greater Akron region. This toolkit of...
Eight months ago, national restaurateur Tom Ingersoll called on Kleidon to help brand a new Mexican restaurant in Kent. The concept was exciting: a fast-casual burrito, taco and fresh salsa joint, bright colors, loud music. And it needed a name. In October, Fresco Mexican Grill &...