Why reporting? No campaign or website is perfect from the start. Reporting allows agencies like Kleidon to combine individual research with creative solutions. And that creates results. Which industries? Do you have a website? If yes, it applies to you. Cool factor? Sorry, but no. But true marketing professionals geek...
Why email marketing? It works. We have seen more consistent action from email marketing as an outreach tool than any other tactic. Which industries? It can work with any industry, but building a great email list needs to be a part of your strategy. Cool factor? Email marketing is nothing...
Why social media and content marketing? Storytelling is important to all brands right now. The message (content) and delivery (social media) allows for complete storytelling freedom with words, graphics, videos, polls—you name it. Which industries? We are seeing significant investment among B2B companies in this area. Kleidon has...
Why new websites, microsites and landing pages? If your website is 7+ years old, your business has probably changed enough to warrant a new set of messaging, imagery, programming and mobile functionality. Microsites are being used to feature a new product or service and target it to...
Matt Hogan is a graduate from The University of Akron with a degree in communications. He grew up in the Cleveland suburbs but moved to Akron for school and fell in love with the city as soon as he arrived. In addition to being a true...
Jake Spinner is a senior at The University of Akron, Myers School of Art. He is currently pursuing a degree in Graphic Design and wishes to work in a design related field upon graduating. Jake is a member of the Zips Marching Band, Student Design...
What is the Akron Story? How do we tell it simply and vividly? What makes our region special and memorable? Such questions drove the creation of EXP Greater Akron, an exciting new website that presents the “value proposition” for the Greater Akron region. This toolkit of...
At the 2019 ADDY awards ceremony, the Kleidon team took “choice” honors, winning two out of the three Judge’s Choice awards. The honor was thanks to the Buggy Trail campaign, which featured the illustrations of Dave Szalay. Buggy Trail also won a gold ADDY award and...
Kleidon & Associates welcomes Emily Bower to its team as a Public Relations Assistant. Originally from Pittsburgh, Pennsylvania, Emily will be graduating from The University of Akron this spring with a degree in communications. Emily's other interests include exploring downtown Akron and spending time with...