Description

Your brand is everything. Is it optimized? Kleidon puts your brand to the test with grades and reviews of your current brand elements. You receive a report that highlights the priority areas for improvement.

What Does Kleidon Evaluate?

Visual Elements

• Grades for logo design, colors and fonts
• Lockup review
• Review: does your brand match your message?

Consistency

• Cross-platform digital review
• Style guide review
• Printed / traditional material review

Market Evaluation

• Competitor comparison
• Review: does your brand meet customer expectations?
• Parent brand vs. sub brand comparison

Verbal Elements

• Grades for Mission Statement & Tagline
• Review: Elevator speech, vision statement, value statement
• Specialty statement review: DEI, fair trade, privacy