Having a proven approach to creativity is important when working on new marketing concepts. But the creative process is difficult for many, and understanding when you have hit the mark and when to keep refining is always a challenge. University of Akron design professor and founder...
When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in...
Combating stigma surrounding mental health and substance use disorder is one of the biggest challenges for those who work in the field. In this episode, Kurt Kleidon invites Jessica Yeager of OhioGuidstone to discuss how she is optimizing marketing communications to move the needle and...
Credit unions across the country are in a battle to maintain members and find their footing among the next generations. Our host Kurt Kleidon speaks with Brent Fisher of Pathways Financial Credit Union in Ohio to discuss the ways he is guiding the organization with...
In the third and final episode on AI for marketing, we discuss how AI will impact search engine optimization, the element of personalization for marketing materials and the critical aspect of humans when generating content with AI. If you need help getting your digital assets in...
In part two of this series on how AI is impacting the marketing landscape, we talk about the risk of not familiarizing yourself with AI, how to make the choice about engaging with AI, and what can and can’t be copyrighted from generative content. If you...
Our host, Kurt Kleidon, attended the 2024 MAICON in Cleveland, Ohio, and is sharing some of the top takeaways from the conference. In this first part of a three-part series, he shares how AI is impacting marketing and the creation of content. He also gives...
What are non-profits struggling with right now? Is your organization structured for success? Our host Kurt Kleidon speaks with Stacy Sufka of Gladegy Consulting to hear what organizational problems non-profits are facing and how they can solve them. > If you need help getting your digital assets...
Kurt Kleidon is joined by content professional Josh McCutcheon and graphic designer Taylor Smith to talk about the biggest issues that AI is posing Kurt Kleidon is joined by three generations to talk about social media usage, trends and where social media is going in...
Kurt Kleidon is joined by content professional Josh McCutcheon and graphic designer Taylor Smith to talk about the biggest issues that AI is posing to the marketing industry. Here are the 15 questions that this episode answers: 1. Is it legal to use AI for commercial uses? 2....