Three for Three is a monthly podcast for business owners and organization leaders. Host Kurt Kleidon sits down with a different guest each episode and discusses ways to run a better business. Guests are then challenged to three fun quiz questions. Catch the latest episode below.
Three for Three: Tips, Tales and Trends for Leaders
Credit unions across the country are in a battle to maintain members and find their footing among the next generations. Our host Kurt Kleidon speaks with Brent Fisher of Pathways Financial Credit Union in Ohio to discuss the ways he is guiding the organization with groundbreaking and attention grabbing messaging on digital and social media platforms.
In the third and final episode on AI for marketing, we discuss how AI will impact search engine optimization, the element of personalization for marketing materials and the critical aspect of humans when generating content with AI.
In part two of this series on how AI is impacting the marketing landscape, we talk about the risk of not familiarizing yourself with AI, how to make the choice about engaging with AI, and what can and can’t be copyrighted from generative content.
Our host, Kurt Kleidon, attended the 2024 MAICON in Cleveland, Ohio, and is sharing some of the top takeaways from the conference. In this first part of a three-part series, he shares how AI is impacting marketing and the creation of content. He also gives listeners three AI tools they should be looking into.
What are non-profits struggling with right now? Is your organization structured for success? Our host Kurt Kleidon speaks with Stacy Sufka of Gladegy Consulting to hear what organizational problems non-profits are facing and how they can solve them.
Kurt Kleidon is joined by three generations to talk about social media usage, trends and where social media is going in the future. Guests include graphic designer Taylor Smith, content manager Josh McCutcheon and creative director Tim Klinger.
Kurt Kleidon is joined by content professional Josh McCutcheon and graphic designer Taylor Smith to talk about the biggest issues that AI is posing to the marketing industry.
How do you effectively market to audiences to whom English is not their native language? Can you rely on Google Translate for your efforts? Host Kurt Kleidon talks to Hugo Gomez about how you can–and should–focus your marketing projects when targeting a Spanish-speaking audience.
Host Kurt Kleidon speaks with social media content creator Josh McCutcheon about the lessons he has learned about how to approach content development and optimizing for different platforms.
Before you start to think about marketing, it is crucial to make sure you have your digital assets in order. This can be a small or huge list depending on the size of your company. In this short and sweet episode, we highlight the three assets that you need to have buckled down and how to handle this process.
Christopher Spradlin shares his experience in web development along with three tips that you need to be aware of in website design and development in today’s era.
Bruce McMeekin shares three essential tips about how to use direct marketing in a digital era, why it can be one of your most profitable lead generation tools and how it is one of the more environmentally sustainable marketing practices.
Lori Highby is the CEO and founder of Keystone Click and an expert in the various ways you can use SEO to make a significant impact in your marketing efforts.
Having a strong social media presence is one thing; optimizing it for what your audience wants takes it to the next level. Kurt talks with Meghan Meeker in this episode about how to use your customer’s buying habits to make the most of your social media strategy.
Patrick Hardy is the president of Hytropy, a company that helps other companies plan and prepare for all types of disasters. Hardy shares three tips on how business leaders can think about potential disasters and create plans so that they don’t turn into catastrophes.
Building a meaningful marketing plan from the ground up is no easy feat. In this episode, Kurt talks with Brand Pollinators, Kate Fosson and Channing Salava, about the building blocks that are essential to developing impactful marketing strategies and generating sustainable business growth.
Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand.
Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward.
Data is a significant component of current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you’re falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding, and hiring.
Geeg Wiles is the voice, caretaker, and keeper of the chronicles for Ahab’s Adventures, which follows the life of Captain Ahab, a 3 foot tall, 40 pound, bright yellow, wooden fisherman/wannabe pirate. Geeg and Kurt discuss the importance of commandeering life and how to live a more fulfilling life.
This episode of Three for Three goes deep into life planning and what it means to be successful. Dennis Kleidon is an artist, an entrepreneur, and a life coach who believes strongly that there is no right time to reevaluate the direction of your life and how to change its course based on what you want.
When a 100+-year-old Fortune 500 company rebrands, it needs to go through the proper steps to get it right. Kara Buckler was one of the leaders behind the new rebrand for J.M. Smucker, and she describes what their process was like to make it happen.
JMC Brands is a digital-first, omnichannel marketing solutions agency that is fully managed so clients can have better tools to help run better campaigns. JMC’s President, Roy Browning, discusses tips on how to build your brand the right way.
The Bounce Innovation Hub is a collaborative workspace and entrepreneur resource in Akron, Ohio. Bounce’s CMO Jeanine Black talks about how startups can maximize their time and efforts with the help of a place like Bounce.
Dr. Vince Jeffries is the Director of Marketing & Public Relations at the iconic Akron Zoo. He shares three tips about keeping strategy flexible, remaining transparent in leadership and to always lead with positivity.
Kemp Boyd is the Executive Director of local non-profit Love Akron. He shares three tips about how his leadership inspires professionals and athletes alike and the importance of creating a HOT (Humble, Open, and Transparent) culture.
Host Kurt Kleidon asks Matt Keeler, VP of Sales and Marketing for Walnut Creek Foods in Walnut Creek, Ohio, how he has managed marketing and communications during the COVID-19 pandemic.
Joe Swiatkowski is the president of a third-generation wholesale food and snack company, Hickory Harvest Foods, in Akron, Ohio. He shares three tips about his leadership has gotten the company through the pandemic of 2020.
Matthew Hogan takes over as the host for this episode and interviews Kurt Kleidon on three communication tips that are critical for helping your organization succeed in 2020.
Mike Palmer is the president of Dutchman Hospitality Group and oversees a multifaceted company that provides hospitality experiences in the areas of lodging, shopping and restaurants. He provides his insight on how to lead your team in a way that will create a great customer experience.
Jay Mellon is an expert at keeping companies safe when it comes to network security, protecting your data and your client’s data and using prevention to keep you safe from hackers and bots.
Glenda Lehman Ervin helps run one of the most unique “general stores” that is dedicated to off-the-grid and sustainable living. She is also represents a second generation leading a company that was started in 1955. Find out what she has to say about running a family business.
California’s Jeet Banerjee rides the cutting edge of digital marketing. He has been doing it for a better portion of his life. This TEDx speaker shares how businesses can engage with AI and bots, Instagram and influencers.
Matt MacLaren knows how tourism businesses succeed. He provides three tips on how individual businesses and tourism bureaus can elevate their brand and marketing to the next level.
Tia Ramlow is an expert on hiring and staffing for manufacturing and service companies. She bring three tips on what to consider when you are making hiring decisions, particularly as it affects your company’s culture.
Minor league baseball owner Ken Babby gives three tips on how to refresh your brand and build a great organization.
Chicago’s Chuck Fetterly offers three tips on how to get the most out of your media budget and accomplish your marketing goals.
Nancy Marshall of Marshall Communications has three tips on new ways of pitching to the media.
Branding expert Christine Tieri of Sturbridge, Massachusetts, brings three tips for branding trends in 2018.
Graphic designer Jim Kuty gives three tips on how to design a logo and when it makes sense to work with a professional.
Cindy Lind of TMC in Crystal Lake, Illinois, provides three tips on trade show trends for 2018.